ISMM contacts with the public, supports stable communication with the target audience. To attract and hold clients, make efficient partnership ISMM regularly gives the target audience well-founded and true information about the high quality of the offered services. Also ISMM systematically informs the public about the most significant corporate events, new projects, plans of ISMM development and so on.
The main objectives of ISMM public relation activities are as follows:
· Stimulating the target audience to percept ISMM activities positively;
· ISMM image correction and strengthening as the leading training center and the professional conferences organizer;
· Sales promotion of the following ISMM products and projects: certification courses; problem seminars for intermediaries and issuers; CIM, SII; certification; collection of intermediaries reporting; personnel agency; ISMM graduating students club; conferences, round tables.
ISMM contacts with the target audience via formal and informal communication. The basic instruments of ISMM public relation activities are:
· PR-publications and advertisement in professionally printed editions and electronic Mass Media;
· Corporate web-site;
· Announcements, presentations, banners on special Internet- recourses (informative ones, corporate web-sites, web-sites of self-regulating organizations and others);
· Corporate leaflets, booklets;
· ISMM participation as a partner, co-organizer in professional conferences, exhibitions, projects;
· The employees’ performances in the professional events;
· Informal communication;
· Special events to promote ISMM programs and service: open seminars, round tables, press-conferences;
· Initiating the lobby communications on the grapevine.